Top 5 Fitness and Weight Loss Programs Apps in Australia Q2 2023

The second quarter of 2023 saw significant activity in the fitness and weight loss programs category across Australia. Here, we explore the performance trends of the top 5 apps on a unified platform, including weekly downloads, revenue, and active users. All data is sourced from Sensor Tower.

MyFitnessPal: Calorie Counter experienced a steady increase in weekly revenue, peaking at approximately $126K in the final week of June. Weekly downloads fluctuated throughout the quarter, with a high of 8.9K in the week of May 22 and a low of 6.8K in mid-June. Weekly active users saw a slight decline from 336K to around 299K over the same period.

Strava: Run, Bike, Hike showed a varied revenue trend, starting at $86K at the end of March and ending at approximately $71K in June. Downloads peaked at 8.9K in late April before stabilizing to around 7.8K at the end of June. Active users remained relatively steady, fluctuating between 256K and 273K throughout the quarter.

Fitbit: Health & Fitness saw a notable spike in revenue, reaching $102K in the final week of June. Weekly downloads hovered between 5.1K and 7.9K, with a noticeable increase in early May. Active users showed a downward trend, starting at 197K and ending at approximately 184K.

Sweat: Fitness App For Women maintained a consistent revenue stream, peaking at $40K in mid-June. Downloads were relatively stable, with a slight increase to 849 in the last week of June. Active users showed minor fluctuations, ending the quarter at around 6.5K.

AllTrails: Hike, Bike & Run demonstrated significant growth in weekly revenue, reaching $35K in late June. Downloads peaked at 12.4K in the final week of the quarter, while active users grew from 48.6K at the end of March to approximately 73.8K by the end of June.

For more detailed insights, visit Sensor Tower.